Achiever's Success Story
New Age Agripreneurs successfully produces & markets Hydroponic Veggies to 5000+ Households from its 10 Acre Facility at Pune.
Nutrifresh, a brand that symbolizes Hydroponically Grown Fresh, Clean, Green, Residue Free & Chemical Free Produce being delivered at your Doorstep has revolutionized the way in which Exotic Vegetables are procured. Nutrifresh encouraged women entrepreneurship advocating a healthy lifestyle for moms of today, enabled availability of fresh, rich in nutrients and pesticide free produce of vegetables with 10 + mothers as homemakers to 5000+ customers during the pandemic. ‘Nutrifresh’, makes use of nutrient rich water which is RO purified to help plants grow and enabling entire produce to be freshly harvested and delivered at households within 24 hours of its harvest. The entire produce is harvested, sorted and packed at a world class facility at India’s state of the art and biggest hydroponic project and shipped to Mumbai and Pune. Further, at Nutrifresh, there is minimum or no hand touching of the vegetables and once packed at the farm, these veggies are opened at consumer’s place only. And that is how they can offer pesticides free, chemical free veggies delivered at your doorstep.
Deepening and giving meaning to successfully building a whole new concept of sisterhood – “Rural Sisters empowering Urban Sisters”.
Mr. Sanket Mehta, one of the Agripreneurs at Nutrifresh says that, “Having started with a motive to serve Indians with fresh, rich in nutrients and pesticide free produce which is due to unequal demand supply as highly nutritious and fresh greens were beyond the reach of common consumer in spite of the fact that India is an agrarian economy. Therefore together with my partner – Mr. Ganesh Nikam, we embarked on this journey of vegetables produced and marketed the hydroponic way. This concept of hydroponic which is basically growing vegetables in Soilless Culture and in a controlled environment is more of a sustainable and Precision Farming. Besides the fresh concept, we have also kept the middle man and intruders out of the system. Nutrifresh is the only Hydroponic unit in India which grows and sells 42+ different SKUs to satisfy needs to various customers and is the biggest Hydroponic Project in India.”
What has helped Nutrifresh gain momentum during the pandemic, is its women centric approach towards production and distribution. It focussed on creating a women specific process at every step from Production, harvesting, marketing and distribution till delivery; all done by woman.
Nutrifresh, could reach out to various people through online seminars, workshops and sessions for immunity driving and better healthy eating practices.
The customer base of 5000+ speaks for itself.
About Nutrifresh
Nutrifresh is a 10 Acre huge State of Art facility built just on the outskirts of Pune helmed with Lush Green Mountains and a Dam at a Stone Throwing Distance. Nutrifresh utilizes 1/10th water and grows 4 times produce as compared to Open field Cultivation. Nutrifresh is the only company in this segment which is ISO Certified, HACCP Certified, FSSAI Certified, APEDA Certified and following Global GAP Norms. Nutrifresh has standards which is widely accepted Worldwide and as a Producer, the company has been exporting fresh produce to Singapore and UAE.
The Complete 10 Acre set up of Hydroponic is based on IOT, automated and précised. Nutrigation Dosing and RO pumping is done from a single location which is strategically located.
Currently, Nutrifresh has reached out to 5000+ Households in Mumbai and Pune and is on a spree of expansion. Entire Capacity of Nutrifresh Farm has ability to serve 30000+ customers in Mumbai and Pune. Currently, Nutrifresh is running in 3 Mode of Sales – B2C (Farm to Direct Consumers), B2B (Farm to other Small Farm Growers or Aggregators) and Modern Trade. Consumers can order their veggies from Company’s Proprietary owned Website (www.nutrifresh.co), Android (Play Store) and Apple (App Store) operated apps and Google forms.