Under Varun’s leadership, MAGIC has secured an impressive $2.5 million in investment to date from two renowned venture capital funds: Fasanara Capital and SFC Capital, both of which have previously supported billion-dollar unicorn start-ups like Grover and Onfido. The roster of angel investors backing MAGIC is equally impressive, including CEOs and senior executives from Spotify, Stripe, Tough Mudder, Facebook, HSBC, as well as the founders of major British success stories, such as Citymapper, OLIO, Beamery, Heights, Humanity, and Signal AI.

Despite being a new entrant in the start-up world, MAGIC has managed to attract an impressive team of brand ambassadors and workout content creators. The list includes eminent personalities such as Former England Cricket Captain, Sir Alastair Cook; Former Manchester United and England legend, Jesse Lingard; Strictly Come Dancing champion, Katya Jones; Team GB’s record-breaking champions, Desiree Henry & Asha Philip, and England Rugby’s Celia Quansah.

The media has taken notice of MAGIC’s innovative approach to fitness. The Financial Times praised it as “smarter and more nuanced than Peloton,” while The Times listed it as “One of the Best Workout Equipment 2023.” The accolades continue with Techround naming MAGIC as the #1 IoT start-up of 2021, Silicon Valley’s OnDeck recognizing it among the Top Companies of 2023, and Tech Nation selecting it for the prestigious Applied AI cohort.

In just its first year of launch, the MAGIC product has already made its way into prominent retail outlets, including London’s Selfridges and Westfield White City.

Before his ground-breaking work with MAGIC, Varun Bhanot demonstrated his exceptional entrepreneurial acumen by scaling tech start-up Hubble from its founding to securing £10m+ in VC funding. Additionally, he contributed to the community through his non-for-profit initiative UNHOUSED.ORG.

Varun’s academic journey has been equally remarkable. He pursued Entrepreneurship at Cambridge University’s Judge Business School and completed his Law undergraduate studies at the prestigious London School of Economics (LSE).

With MAGIC’s extraordinary growth trajectory and Varun Bhanot’s innovative leadership, the fitness landscape is set to witness a transformative revolution, making personalized and immersive workouts accessible to all.