With no affiliations to any party, person or ideology, Lokatantra brings the electorate honest and unbiased information that helps India make the most of its right to vote.

Since she moved to King’s College London, for her undergrad when she was 18, 2019 was the first election Avarrsekar was able to vote. However, after she came back, gathering information about the registration process, as well as probable candidates took lots of time and effort, and that’s when she began to realise that for citizens like her, who wanted to be more politically aware or socially conscious , there was the want of a platform where they could educate themselves and engage with those they were considering electing. And that’s how Lokatantra came along. 

Avarrsekar who studied English and Politics and King’s today sits on the college’s prestigious board of elected Associates (AKC). It is a testament to the high esteem that her clients put in both her talent, and her integrity, that as a Political Strategy & Communications consultant, she is sought after by figures scattered across the ideological spectrum.

In light of her pioneering efforts in the field of political marketing, she was recently conferred with the MADCon Top 50 Marketing & Advertising Leaders award and has also been previously listed by Asia Times in ‘5 Social Entrepreneurs to Watch in India’.

Avarrsekar, who has previously worked in creative roles at DDB Mudra and Yash Raj Films, is also the author of two critically acclaimed books and acts as Honorary Trustee as well as Advisor to the boards of reputed NGOs such as the Centre For Transforming India, and the Insaniyat Foundation.