During the same time he conceived the idea, Omani Date factory opened in 1995. His marketing concept/strategy to represent Omani Date Flakes, a simple visiting card with no office in India accepted by M.D. Appointed in Apr’ 1996 after so many meetings  and left Oman with family from his good assignment as   Marketing Mgr in  Golden Pearl Jewelry, in spite of his M.D. desisting  not to leave his job.  Sheer passion to market the best dates/syrup was his only goal. From 1998-2007, he was employed by Tomoor Oman/Oman Dates International LLC due to management changes.

While majority of business community including F.M.C.G. majors accepted the quality, resistance was on price when compared to 150 k tons of red dates only available then. He had to evolve a different strategy to test market the product by retail major in Bangalore during Diwali and 1 ton products air lifted vanished in no time. It gave him a great confidence and convinced a Chennai entrepreneur to take the 1st container to get a feel of Chennai by giving Bangalore example. This also got sold. Then he convinced a date’s industry major in Tamil Nadu to visit Oman and gave him the strategy of  dates/syrup branding. This act, followed by ad campaigns had given a tremendous mileage to the product and 100”s of containers was sold. In the meantime he had coordinated with Mumbai importers to push their products in other parts of country to wholesale dealers since awareness had already started by branding.

2020 Indian market scenario:

From 150k tons in 1996 imports, Indian market has grown to 550k tons with many date products/value additions, tissue culture date plantations. He is proud of his professional strategy resulting in immense business/employment opportunities/farmer’s growth in the industry.

He believes that everyone should give back the land/nature/country which gave you the growth opportunity to return in multi fold by way of innovation/conviction in your goals. It is possible to achieve the impossible with minimum tools in Marketing. Conviction, hard, smart work, desire to succeed are key’s.